Penguin Books Ltd

When Peter Pan and his fairy companion Tinker Bell fly in through the window of Wendy's nursery one night, it is the beginning of an adventure that whisks Wendy and her brothers Michael and John off to Neverland.

When Elizabeth Bennet first meets eligible bachelor Fitzwilliam Darcy, she thinks him arrogant and conceited; he is indifferent to her good looks and lively mind. When she later discovers that Darcy has involved himself in troubled relationship between his friend Bingley and her beloved sister Jane, she is determined to dislike him more than ever.

When Elizabeth Bennet first meets eligible bachelor Fitzwilliam Darcy, she thinks him arrogant and conceited; he is indifferent to her good looks and lively mind. When she later discovers that Darcy has involved himself in the troubled relationship between his friend Bingley and her beloved sister Jane, she is determined to dislike him more.

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.